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Rippling's Strategy to Expand Wallet Share
How They Achieve 130% NRR Selling to SMBs
 • 
Henryberry801
Adobe Dark Tricks to Increase CVR 💰
Your last chance to open
3
How Superhuman Boosts Retention by 37% 📈
I'm giving away 3 coaching calls on pricing & GTM
1
How Zoominfo Beat Competition in a Crowded Market
The Secret Trick Spotify & Rows Use to Boost Conversion Rates
4
💰$20 off vs -20%: Which is best?
Breaking down Midjourney's Pricing

March 2024

How Hubspot Grew NRR 41% 🤯
The numbers behind Usage Based Pricing
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RESEND: How B2B SaaS Companies Reduce Churn (4 min read)
Analysing HelloFresh's Churn Reduction & 5 Ways to Reduce Churn in B2B Saas
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Henryberry801
4
💰 How to Leverage Loss Aversion in SaaS (3 min read)
I’ve been wanting to write this newsletter more but have a problem. While there are countless psychological principles to talk about I haven’t felt like…
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Henryberry801
2
(4 min read)💰 Sprig's Pricing Strategy
Who are Sprig? After being the founding PM at 4 companies Ryan Glasgow started Sprig in 2018, a company designed to help solve the fact that whilst he…
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Henryberry801
💰 How B2B Saas Companies Can Improve Monetisation from Stealing a Page from Mobile Games
A sneak peek into a SaaS project I never released and my breakdown of the psychological principles behind my design choices
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Henryberry801

February 2024

(4 min read) How Blinkist’s New Paywall Drove a 1,200% Increase in Notification Opt-In Rate
The most revolutionary free trial in software history
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Henryberry801
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(4 min read) How Embedded Upsells Drive Crunchbase's 50% Growth
The most important growth lever for any PLG company
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Henryberry801
2
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